Module 1: Principles of Digital
Topics Covered
– 
Basics of Marketing
– 
What is Digital Marketing?
– 
Comparison: Traditional vs. Digital Marketing
– 
Statistics of Digital Marketing
– 
Benefits of Digital Marketing
– 
Latest Digital Marketing Trends
– 
Key Digital Marketing Platforms
– 
Strategy Development for Websites
– 
Career Opportunities in Digital Marketing
Module 2: Social Media Marketing
Topics Covered
– Introduction to Social Media Marketing
– 
Facebook Marketing Strategies
– 
Facebook Advertising
– 
YouTube Marketing Techniques
– 
Twitter Campaigns
– 
LinkedIn Promotions
– 
Pinterest Marketing
– 
Instagram Growth Hacks
– 
Quora for Business
– 
Document Sharing Sites
Module 3: Google Adsense & Affiliate Marketing
Learn to Earn Online:
– Online Money-Making Techniques
– 
Inspiring Success Stories
– 
Planning AdSense-Friendly Websites
– 
Understanding AdSense
– 
Types of Bidding Explained
– 
Ad Implementation on Websites
– 
Introduction to Affiliate Marketing
– 
Types of Affiliate Campaigns
– 
Maximizing Earnings Through Affiliate Networks
– 
Freelancing Business Strategies
Module 4: Google Analytics In-Depth
Master Analytics:
– Purpose of Website Analytics
– 
Popular Analytics Tools
– Setting Up Google Analytics
– Google Tag Manager Overview
– 
Conversion Tracking Techniques
– Key Metrics and KPIs
– 
Audience Insights Reports
– 
Acquisition and Behavior Analysis
– Goals & Conversion Tracking
– 
Filters and Segmentation
Module 5: Website Designing With WordPress
Build Professional Websites:
– Types of Websites Explained
– 
Basics of HTML, CSS, and JavaScript
– Installing WordPress on a Server
– 
Navigating the WordPress Dashboard
– Customizing Site Settings
– 
Designing with Themes
– 
Managing Content Effectively
– 
Creating Pages, Posts, and Menus
– Adding Widgets and Useful Plugins
– Optimizing Sites with SEO Plugins
Module 6: Email Marketing
Effective Communication Strategies:
– What is Email Marketing?
– Benefits of Email Marketing
– Key Email Marketing Terms
– Choosing Email Marketing Tools
– 
Building Subscriber Lists
– 
Designing Engaging Newsletters
– 
Analyzing Campaign Reports
Module 7: Search Engine Marketing
Maximize ROI Through Paid Ads:
– Introduction to SEM
– 
Setting Up Google Ads Accounts
– PPC Campaigns Explained
– Keyword Optimization
– AdRank and Conversion Tracking
– 
Video & Remarketing Campaigns
– Mobile App Marketing
– Mastering Google Ads Tools
Module 8: Search Engine Optimization
*Master Organic Traffic Growth:*
– SEO Basics and Best Practices
– Understanding Search Engine Algorithms
– 
Google Algorithm Updates
– Keyword Research Techniques
– On-Page & Off-Page SEO
– Local SEO Strategies
– Link Building as per Latest Standards
